Kids must brush their teeth at least 2 times a day- once in the morning and in the night. Colgate kids toothpaste comes with 0 percent artificial flavours, preservatives, sweetness and color so you don’t have to worry about exposing your kid to artificial ingredients. It contains age appropriate fluoride level (supervise to minimize swallowing). This delicious natural strawberry mint flavoured premium toothpaste, especially designed for kids of 6-9 years, turns brushing battles into a breeze. Mom’s often find it difficult to get their little ones to brush their teeth every day, therefore, Colgate Natural toothpaste for kids offers a fun way to ensure they enjoy good oral care habits early on! It protects against cavities and strengthens enamel of growing permanent teeth so your kid is on the fast track to healthy smiles for life. Developed with the help and expertise of Pediatric dentists, the kids toothpaste lends a healthy and thorough clean. Since the training wheels are off, Colgate helps big kids take charge of their brushing and avoid any hassle for moms. Usage Instructions: Brush twice a day under parental supervision. Use a pea sized amount for supervised brushing to minimize swallowing. Ensure children spit out after brushing. In case of intake of fluoride from other sources consult a dentist or a doctor. Expiry- 24 months from manufacturing.