Kids must brush their teeth at least 2 times a day- once in the morning and in the night. Colgate kids toothpaste comes with 0 percent artificial flavours, preservatives, sweetness and color so you don’t have to worry about exposing your kid to artificial ingredients. It contains age appropriate fluoride level (supervise to minimize swallowing). This delicious natural strawberry flavoured premium toothpaste, especially designed for kids of 3-5 years, turns brushing battles into a breeze. Mom’s often find it difficult to get their little ones to brush their teeth every day, therefore, Colgate Natural toothpaste for kids offers a fun way to ensure they enjoy good oral care habits early on! It protects against cavities and strengthens soft enamel of little teeth helping them scoot their way to healthy smiles. Developed with the help and expertise of Pediatric dentists, the kids toothpaste lends a healthy and thorough clean. It ensures you and your kid are on track to building great brushing habits together without any hassle. Usage Instructions: Brush twice a day under parental supervision. Use a pea sized amount for supervised brushing to minimize swallowing. Ensure children spit out after brushing. In case of intake of fluoride from other sources consult a dentist or a doctor. Expiry- 24 months from manufacturing.