A Clean Mouth means a Healthy You. Your mouth is a host to germs. These germs can enter your body and increase risk of serious diseases such as Diabetes, Heart Attack, Respiratory Problems, Gastrointestinal Diseases, Alzheimer's. Colgate Swarna Vedshakti fights germs in the mouth itself and helps stop germs from entering the body. Its unique formula has been created with 5 Ayurvedic ingredients: Neem known to have gum care benefits, Clove known for strengthening, Amla known for its anti-ger properties, Tulsi for freshness & Honey for gum massage. Colgate is India's Most Trusted oral care brand and is certified by Indian Dental Association. This toothpaste is 100% vegetarian, Sugar-free and Gluten free. This toothpaste is made in India, in our manufacturing unit that is awarded with True Zero Waste Platinum Certification.